Ateneo Com101

Tuesday, July 29, 2008

Oral Exam Thesis Statements

1. We study the media because the world is always-already mediated, because issues of inclusion and exclusion abound, most especially in the stories that they tell about distant others—stories that enable or disable the way we see, hear, and touch.

2. Moving away from concerns with accuracy, reach, and speed of the transmission model of communication, John Durham Peters (1999) highlights two contrasting ethics of communication with the dialogue and dissemination models. Dialogue emphasizes soul-to-soul communication while dissemination stresses an asymmetric relation between self and others.

3. The scholars working within the Effects Tradition moved from conceiving the media as having (a) direct effects, (b) to limited effects, (c) to minimal effects, and finally (d) to powerful effects. Although distinct from one another, these approaches all subscribe to a positivist epistemology.

4. Stuart Hall’s (1979) Encoding/Decoding model eschews both the notion of a powerful media and a powerful audience and instead argues that there is a skewed but dialectical relationship between the two. Audiences take different decoding positions as elaborated by a variety of reception studies.

5. The study of representations is a matter of life and death. Using a constructivist, rather than simply a reflectionist, perspective, we gain a more critical understanding of how particular discourses, or regimes of truth, become prominent in how we think about a) race/nation, and b) gender/sexuality.

6. Edward Said’s (1985) discussion of Orientalism elaborates on how different practices of representation, such as scholarship, art and literature, form a racialized knowledge of the Other deeply implicated in the operations of power, namely that of imperialism.

7. It is in the “space of appearance” that we first, if not also exclusively, get to know about the Other. In this light, the media is at the heart of our moral future if we are to sustain a relationship with the Other based not just on reciprocity but on responsibility. This grand moral challenge can be best summed up by Roger Silverstone’s (2006) notion of proper distance, “a relationship that is both close and far”.

8. The Frankfurt School elaborates on how cultural forms sustain capitalist ideology. By manufacturing false needs and hiding individuals’ true needs, the culture industry distributes products that ultimately oppress, inhibit thinking, and control. In this view, power is located solely in media institutions—a view that audience studies scholars have argued against.

Lecture 5: Representations

HERE are the lecture slides for Representations.

Because we don't have class on Thursday, I think that we should use this space to clarify certain concepts, ask questions, and cite examples of representations of nation/race/gender/sexuality in the media.

Feel free to answer the guide questions below.
1. Give an example of a recent tv show/movie/advert/etc and how it constructs stories about nation/race/gender/sexuality. How does your chosen media text enable and/or disable, empower and/or oppress?
2. What assumptions do we have about what it means to be a Filipino? How "must" a Filipino act, according to discourses in the media and in everyday life? How do these assumptions become naturalized or taken for granted?
3. In class, I cited the show Ugly Betty as a show that has 'progressive' representations in the sense that it makes available different narratives about nation/race/gender/sexuality. Rather than rely on existing stereotypes, Ugly Betty, I argue, puts forth alternative ideas about what it means to be American, male or female, homosexual, transsexual, etc. and is therefore more inclusive and democratic in its representations. Do you have a media text that you admire for its challenging representations?
4. In class, I also cited the film 300 for its negative representations of non-Western people as being villainous/hideous/barbaric/exotic/homosexual/etc. What media text do you find has restrictive and simplistic representations of nation/race/gender/sexuality?

Monday, July 28, 2008

FINAL FINAL Schedules

Please see revised schedules. Chavez et al and Co et al have new reading assignments.

---

July 31: no classes

Aug 5: Representations seminar
+ reading presentations
Media Audiences - De Guzman et al
Mediating the Nation - Balmaceda et al
Media Discourse - Agoncillo et al
+ reading assignments to be fixed for the term

Aug 7: no classes

Aug 12: Representations of the Other Lecture

Aug 14: Representations of the Other Seminar
+ WRITTEN QUIZ
+ reading presentations
Exhibiting Masculinities - Baranda et al
Orientalism - Crespo et al
+ REVEAL ORAL EXAM QUESTIONS

Aug 19: no classes

Aug 21: Student Presentations Part 2
5 = reflectionists/constructivists take on travel magazines - Abello
6 = typology of news about Philippine tragedies - Castro
7 = representations of non-Manilenyos in the Philippines - Cortez
8 = Orientalism today - Romualdez
9 = media fatigue or compassion fatigue? - Libongco

Aug 26: Culture Industry Lecturette/Seminar
+ reading presentations
Theories Part 1 - Cayaba et al
Theories Part 2 - Chavez et al

Aug 28: Orals Preparation Day
+ reading presentations
9/11 - Bautista et al
Why Study the Media? (the Other) - Castro et al
+ post SIGN UP SHEET FOR ORALS

Sep 2: Oral Exam

Sep 4: Oral Exam

Sep 9: Media and Morality Lecture 1 (plenary)

Sep 11: Media and Morality Lecture 2 (plenary)

Sep 16: Media and Morality Seminar (Jason)
+ WRITTEN QUIZ

Sep 18: Paper Writing Plenary (Jason)

Oct 2: Creative Projects Presentations
1 = culture industry - Aldover
2 = dialogue and dissemination - Crespo
3 = why study the media? - Alegre
4 = proper distance representations of poverty - Chavez
5 = media as environment - Abello

Oct 7: Creative Projects Presentations
6 = Orientalism in Hollywood movies - Castro
7 = how to represent suffering? - Cortez
8 = children watching children - Romualdez
9 = media power and audiences - Libongco

Oct 9: Conclusion
Why Study the Media Conclusion - Co et al

----

Below is the list of all the required readings that we have for this class. These required readings are important for your oral exams and final paper (and, for some of you, even the creative projects). These readings are to be photocopied by the beadle and distributed to everyone. But, as you know, we have supplementary readings that you and your classmates report on. These supplementary readings are good to consult when you prepare for your orals and final papers (and creative projects). You may request copies of supplementary readings from me or from the groups that reported on them in class.

*ORAL EXAMS*
1. INTRO TO MEDIA: Silverstone. Why Study the Media? Chapter 3.
2. INTRO TO COMM: Peters. Dialogue and Dissemination. Speaking into the Air.
3. NATURE AND PROCESS OF THEORIZING: none. consult notes.
4. EFFECTS TRADITION: Gitlin. 'Media sociology: The Dominant Paradigm.' TCS.
5. ENCODING/DECODING AND RECEPTION STUDIES: none. consult lecture slides.
6. REPRESENTATIONS: Hall. Representation. Chapter 1.
7. REPRESENTATIONS OF THE OTHER: Hall. Representation. 'The Spectacle of the Other.'
8. CULTURE INDUSTRY: Strinati. An Introduction to Theories of Popular Culture. Chapter on Frankfurt School.

*FINAL PAPER*
9. MEDIA AND MORALITY:
* Cabanes. Agency and Responsibility: On the Question of Being Human in a Mediated World.
* Ong. Children Watching Children: How Filipino Kids Represent and Receive News Images of Distant Suffering. Journal of Children and the Media.
* Ong. The Cosmopolitan Continuum. Locating Cosmopolitanism in Media and Cultural Studies. Media Culture and Society.

Wednesday, July 16, 2008

Quiz 1 Hall of Fame + Announcement

For the top performers for quiz one, please post your answers here for all to see. Kindly indicate which question you answered.

Also, I am canceling classes for tomorrow, 17 July. I am attending the AMIC Conference in Manila Hotel to support some colleagues in the department.

We will see each other on 22 July for the creative projects presentations in our regular classroom for seminars. Future presenters (especially those with no readings yet), please email me at jo296@cam.ac.uk or bertiebott@hotmail.com.

See you next week!

Thursday, July 10, 2008

Lecture 5: Encoding/Decoding and Reception Studies

HERE are the slides from Jason's lecture. HERE are my Children Watching Children slides.

Here is our schedule for the rest of the term:

JULY 17 - EVERYDAY LIFE APPROACH

JULY 22 - STUDENT PRESENTATIONS (4)
1 = diffusion of innovations and Facebook - Aldover
2 = encoding/decoding and hate blogs - Crespo
3 = effects of online pornography - Alegre
4 = u and g of YouTube - Chavez

TASK: Do a 20-minute report that relates the theory and the issue assigned to you.

The first 12-15 minutes of the report should have the following parts:
a. creative introduction to the report
b. overview of the report
c. definition of key theoretical concepts
d. application of the theoretical concepts to the issue
e. conclusion/synthesis of the report

The final 5ish minutes will be devoted to questions from the teacher and/or the audience.

The report will be graded as follows:
a. application of the theory to the issue: 50 %
b. organization of the report: 25%
c. creativity of the report: 25%


JULY 24 - REPRESENTATIONS LECTURE (JON)

JULY 29 - REPRESENTATIONS SEMINAR
a. De Guzman et al (Media Audiences, Gillespie)
b. Balmaceda et al (Mediating the Nation, Madianou)
c. Agoncillo et al (Exploring Media Discourse, MacDonald)

JULY 31 - REPRESENTATIONS OF OTHER LECTURE (JON)

AUG 05 - REPRESENTATIONS OF THE OTHER SEMINAR
a. Flores et al (Exhibiting Masculinities, Hall)
b. Baranda et al (Spectacle of the Other, Hall)
c. Crespo et al (Orientalism, Said)

AUG 07- STUDENT PRESENTATIONS (5)
5 = reflectionists/constructivists take on travel magazines - Abello
6 = typology of news about Philippine tragedies - Castro
7 = representations of non-Manilenyos in the Philippines - Cortez
8 = Orientalism today - Romualdez
9 = media fatigue or compassion fatigue? - Libongco

AUG 12 - POLITICAL ECONOMY LECTURE (JASON)

AUG 14 - POLITICAL ECONOMY SEMINAR
a. Cayaba et al (Censorship of Money, Williams)
b. Chavez et al (Compassion Fatigue, Moeller)

AUG 19 - CULTURE INDUSTRY LECTURE (JASON AND JON)

AUG 21 - CULTURE INDUSTRY SEMINAR
a. Bautista et al (Frankfurt School, Strinati)

AUG 26 - MEDIA RITUALS LECTURE (JASON)

AUG 28 - MEDIA RITUALS SEMINAR
a. Castro et al (Media Rituals, Couldry)

SEP 02 - ORAL EXAM

SEP 04 - ORAL EXAM

SEP 09 - MEDIA AND MORALITY LECTURE 1

SEP 11 - MEDIA AND MORALITY LECTURE 2

SEP 16 - MEDIA AND MORALITY SEMINAR

SEP 18 - PAPER WRITING PLENARY

OCT 2 - CREATIVE PROJECTS DAY 1

OCT 7 - CREATIVE PROJECTS DAY 2 / CONCLUSION

CREATIVE PROJECTS (5-7min video)
1 = culture industry and telenovelas - Aldover
2 = dialogue and dissemination - Crespo
3 = why study the media? - Alegre
4 = proper distance representations of poverty - Chavez
5 = media as environment - Abello
6 = Orientalism in Hollywood movies - Castro
7 = how to represent suffering? - Cortez
8 = children watching children - Romualdez
9 = media rituals and reality tv - Libongco

Oral exam thesis statements should be made available in around two weeks' time. I am considering conducting the oral exam in your creative projects group instead of in pairs. We can discuss this further when we next meet.

Saturday, July 5, 2008

Announcement

Our class on Tuesday, 8 July, is in Escaler Hall. Jason and I will present on Encoding/Decoding. This is our second lecture in the Audiences block of the course. Make sure that you have a copy of the reading.

Seminar and recitation on Thursday.

Congratulations to the following who got As in our first quiz:
* Kevin Baranda - 9.5 / 10.0
* Jaime Barcelon - 11.0
* Martin Benedicto - 10.0
* Arianne Co - 10.0
* Francis de Guzman - 10
* Josemari Juinio - 9.5
* Beatrix Roqueza - 9.5
* Rayana So - 9.5
* Joseph Yu - 10.5

Thursday, July 3, 2008

Lecture 4: The Effects Tradition

HERE are the lecture slides for download.

Feel free to raise any questions about our lecture and discussion.